You may have heard that my husband and I are building a house. Which we have been building for the last 299409 years. She is a beauty and I can’t believe that we’ll be actually living in it someday soon. This piece is not about building a house – I’m sure many will come of the like – but it is about the fact that when you’re at the end of a house build, you rarely have money. The money you do have should and does go into buying boring things like curtains. and septic tanks. and doors. You know, the things that make a house liveable…but not sexy. Septic tanks are not sexy.
Now despite the reality that I know I should be buying roller door fire retardant seals (clearly the most exciting product on the planet), this weekend I have found myself scrolling Instagram and Facebook, seeing add after add of “BLACK FRIDAY SALE”, and wanting so desperately to buy all of it. Whatever IT was. Not only
do did I want 1200 thread count sheets at 70% off, or that gorgeous Gorman dress that would be so amazing over summer, but the hard truth is that I cared less about how wonderful all these purchases would make me feel (which is the #1 rule and trick of consumerism) and the identity I am creating (which is the #2 rule and trick of consumerism), and more about how anxious I was on missing out on the opportunity to feel better about myself and support the image that I am creating (which is really the driving force behind #1 and #2).
Let’s state that again. Yes I
want wanted dresses and sheets and crockery and Rollie shoes and environmentally sound keep cups. But the anxiety on missing out on the opportunity to gather these items was a far stronger force than any desire for discounted Kikki K 2019 diaries.
I just didn’t want to miss out.
The thing is, this is what the consumerist society is designed to do.
Consumerism is DESIGNED TO MAKE YOU FEEL BAD ABOUT YOURSELF.
SO THAT YOU BUY MORE STUFF. It is defined as Perpetual non-satisfaction.
IT is BEST FRIENDS WITH ANXIETY and man, do they have a good working relationship.
The system works so well: Guys, buy stuff to make you feel good & represent your identity. But more than that, do it NOW so that you won’t miss out on becoming/staying part of the in crowd who have already done so.
I’m not knocking purchasing. I do it all the time – just take a look at my 63 strong
hoard collection of vintage dresses. I’m not even talking about the role of of unethical purchasing or irresponsible stewardship of our money, which are both really important things to consider in our purchasing habits.
But if you are feeling anxious about shopping – and what you’re missing out on, please. take a breath. wait a minute or hour or day to purchase.
THERE WILL ALWAYS BE MORE CLOTHES.
THERE WILL ALWAYS BE MORE HOUSES.
THERE WILL ALWAYS BE MORE T2.
THERE WILL ALWAYS BE ANOTHER OPPORTUNITY.
Perhaps you are one of the chosen ones in our society who aren’t implored to shop. But maybe you like podcasts instead. I love podcasts. They’re so good. Give me a true crime, or a revisionist history, or a tv show dissection, or a 99% invisible, or a Cultural Theory, and I am done. I am happy. and I am probably smug that you haven’t heard of the podcast yet and I get to introduce it to you.
But here’s the thing. I have been anxious about podcasts too! In my work commute I have an hour of juicy time to listen to my episodes. But more frequently than I care to admit, I have caught myself thinking “What podcast am I missing out on? What knowledge or in joke or unbelievable-but-true crime am I missing out on knowing the ins and outs of?”
This is dumb.
Podcasts are a privilege of the elite and learned. Podcasts are a joy of creation and thinking and sharing of knowledge and humour and wisdom and musical theatre. We should delight in the fact that they’re free and that we get to listen to them. We don’t have to be anxious about what we’re missing out on. Just put it on the list and you’ll get to it if and when you can.
We don’t have to add a consumerism lens to our resources and time.
We just don’t. It’s exhausting and robs us of joy and peace.
Maybe we can choose not to.
You and I, dear friends, have far greater things to spend our time and energy on than feeling anxious about the purchases that we should be making to feel good or the podcast that we’re missing out on.
If you are feeling anxious, I implore you: Name it if that’s what you’re feeling, and consider why you are feeling like you’re missing out or feeling crap about yourself today. Talk to someone about it. Pray about it. Read some truths about yourself – Such as you are an incredible masterpiece, a gift, a delight, someone worthwhile.
It might save you some dollars and maybe also give you some joy and peace that lasts longer than it takes to open the package.